An SVT seminar on the challenges of media in a post truth reality where connectivity is queen, facts can be alternative and breaking news is breaking new grounds.
To be a relevant, reliable and trustworthy source of information, connecting and interacting with your users is essential. Media consumers today are blessed with a seemingly unlimited access to knowledge, entertainment and information. But we also inhabit a ‘post-truth’ world where filter bubbles, fake news, and alternative facts tear at the very fabric of reality, where opinions and feelings sometimes challenge objective truth. Facing this, how do you build meaningful relationships and even develop relevant content together with your target group? SVT (the Swedish public service broadcaster) will share with you our best experiences and insights – from examples of how we have built social media strategies to what we learned when the threat of terror challenged traditional news coverage – especially for the youngest audience. How we work to stay in touch with users, interact and build meaningful communities And how open research can become content in itself.
Karin Ekman – Head of social media, SVT News, will reflect on reliability and trust in news reporting in a time when fake news and disinformation suddenly became the buzzwords of the day. She will share with you how SVT News have built their social media strategy and the results of the commitment to connect with a younger audience.
When terror strikes, like it did in Stockholm in April, kids turn to their mobiles for information. Lowe Östberg, executive producer for Lilla Aktuellt, SVT’s much acclaimed news broadcast for kids, will talk about their new app Mixer, which targets the elusive 10 – 13-year olds and provides a news platform for them based on dialogue, actuality and fact checking.
Anna Bylund & Maria Karlsson Thörnqvist - Producer and Project Manager at SVT kids will give you an insight SVT’s ’Project Z’, a project which started out as a research tool to explore ways to connect and interact with the elusive generation Z - and ended up becoming the product itself.
Aida Pourshahidi - SVT profile (Lilla Aktuellt) and moderator, will safely guide you through the morning’s program.
8.30-9.00 am: Registration and breakfast at SVT
9.00-10.45 am: Seminar, Face the facts!