Sept 4-5, 2017 Malmö, Sweden
The Conference

SIDE EVENTS - SEPT 2-8

Where The Conference is two days of super curated talks in an opera setting, the side events are an intense smörgåsbord of in-depth workshops, seminars, masterclasses and festivities from which you can customize your own experience. All signed, sealed and delivered by speakers from The Conference and brilliant minds from the community.

Registration opens August 1st

Saturday September 2

10:00 am - 7:00 pm

CREATIVE VIDEO MAPPING

Workshop

A workshop by Hub Studio on how to use everyday technology to create visual installations.

A full day creative workshop by Hub Studio on how to use everyday technology to create unique visual installations.

By using simple apps and tools, you will be guided to create visual content and then integrate it in into your own video mapping installation. The results of the workshop will be projected the same night to illuminate the opening party of The Conference (SAY WHAT?).

Thomas Payette & Gonzalo Soldi (CA) from Hub Studio, a studio that works with design & technology for live shows, will guide you through this hands-on workshop.

Bring your smartphone, laptop and charger. Lunch is included. Also, you might need to buy a couple of inexpensive software.

What You'll Learn

  • Basic video mapping skills
  • How to create with the surroundings
  • A creative and democratized point of view on technology
More info
2:00 pm - 3:00 pm

PRE LONDON DESIGN FAIR MINGLE

Festivity
Location: Form/Design Center

Mingle with the Swedish designers of the London design fair!

Mingle with the designers exhibiting at the Swedish Design Pavilion during London Design Fair 21-24 Sep

In 2017 the Swedish Design Pavilion, the annual showcase for Swedish designers, studios and companies at the London Design Fair will be arranged by Southern Sweden Creatives in partnership with Swedish Design Moves. All 11 exhibiting designers hail from Skåne and trend-setting capital Malmö, currently seen as one of.Sweden’s leading hotbeds. London Design Fair takes place 21-24 September at the Old Truman Brewery, located in the creative heart of East London. The event brings together 500 exhibitors from 29 countries and 27 000 visitors from around the world.

Southern Sweden Creatives is a three-year project supporting small and medium-sized cultural and creative companies from southern Sweden to grow internationally. (currently the largest export-related project for the cutlural and creative industries in Sweden). It’s carried out by Invest in Skåne together with 8 partner organisations including Region Skåne, Malmö Stad, Form/Design Center and The Creative Plot/Lunds kommun.

Swedish Design Moves is a four-year programme that aims to increase awareness of Swedish design, architecture and fashion around the world and is commissioned by the Swedish Government. The programme is led by Visit Sweden in collaboration with Architects Sweden, ASFB-Association of Swedish Fashion Brands, The Swedish Federation of Wood and Furniture (TMF) and Svensk Form.

Film screenings: Six of the companies heading to LDF were selected to be portrayed in 3 min films produced by London based Zetteler Films, and the result will be shown at the mingle event.

Mingle with the designers from Andréason & Leibel, Butler/Lindgård, Future Days, Kullaro, MKID, Minus Tio, Petra Lilja, Stoft and Swedish Ninja.

14:00 – 14:30: Film screenings and talk

14:30 – 15:00: Mingle with the designers!

More info
10:00 pm - 3:00 am

THE LAUNCH PARTY

Festivity

A whole week packed with fun things to do needs a Launch Party with the same magnitude! Everyone's invited!

A whole week packed with fun and interesting things to do needs a Launch Party with the same magnitude. Everyone's invited!

This is by far the best way to get into The Conference groove. Our lovely friends from Above is hosting and of course, there will be drinks. food. music. You name it! Everything you can imagine that a launch party is.

The venue will be at the amazing cultural palace in the heart of Folkets Park, Moriska Paviljongen.

Anyone is welcome. But if you’re attending The Conference, bring your badge and you will get something extra.

What You'll Learn

  • Music
  • Dance
  • Drinks
More info

Sunday September 3

10:00 am - 4:00 pm

TBA: FUTURE FOOD

Seminar
Location: TBA

TBA

TBA

More info
11:00 am - 12:00 pm

ASHTANGA YOGA GOES BLACK

Festivity
Location: TBA

Special Yoga class, featuring live ambient drone music, exploring all sides of the psyche... including the dark side.

Get into zen-mode with this special Ashtanga Yoga class, featuring live ambient drone music. You'll explore all sides of the psyche... including the dark side.

You may participate, or simply observe, and are respectfully asked to wear BLACK comfortable clothing.

Your hosts for this session will be Nathan Larson and Åsa Hermansson.

What You'll Learn

  • Black
  • Black
  • Black
More info
12:00 pm - 4:00 pm

TBA: DREAMHACK - FUTURE SPORTS

Seminar
Location: TBA

TBA

TBA

More info
1:00 pm - 5:00 pm

LIVE VIRTUAL REALITY WITH BOMBINA BOMBAST

Workshop
Location: Malmö Konsthall

A practical and theoretical insight into the potential of livestreamed virtual reality in an artistic context.

This workshop will give you a practical and theoretical insight into the potential of livestreamed virtual reality in an artistic context.

Stefan Stanisic and Emma Bexell from Bombina Bombast will talk about their work with VR and the process of creating live VR theatre performances like The Shared Individual.

During the workshop you will go through the technical steps of live streaming VR, but with a clear focus on the framing of the VR experience. How do we step into the world of VR and how do we step out? How does the VR experience relate to the space in which it is shown? What can VR learn from performing arts? We will together create some outlines for possible VR experiences that involve the audience (let’s call it that) and experiment with the narrative, social and political potential of seeing live through someone else’s eyes.

No prior knowledge of working with VR is required, and it's free. But seats are limited.

What You'll Learn

  • Hands-on introduction to live VR filming
  • Outline for a VR performance
  • Experience of seeing the world through someone else’s eyes
More info
5:30 pm - 9:00 pm

WARM-UP FAMILY DINNER

Festivity
Location: Varvsstaden

A not-to-be-missed warmup dinner at a FANTASTIC hidden Malmö venue.

To kick The Conference off and to welcome our international guests we invite everybody that wants to come to a big family dinner.

The venue is a hidden Malmö treasure. Undoubtedly the best way to get into the conference groove; you’ll get to meet the speakers and hang out with the local community before the real deal kicks off the morning after.

Anyone is welcome to register, The Conference participant or not. Participation is free, but seats are limited.

It's hosted by Varvsstaden and the food is sponsored by The City of Malmö.

What You'll Learn

  • Meet
  • Greet
  • Feast
More info
9:00 pm - 1:00 am

COOL DOWN MINGLE

Festivity
Location: Grilljanne

If you didn't get the time to talk to everybody you wanted at the Warm up dinner, or just in the mood for a The Beer.

If you feel like you didn't get the time to talk to everybody you wanted at the Warm up dinner, or just continue to relax and meet with people in an easy-going context.

Ooor if you’re just in the mood for a The Beer, swing by Grilljanne. Great place with a skybar over Malmö's beautiful harbor.

Everyone’s invited, just swing by.

More info

Monday September 4

7:00 pm - 9:00 pm

DINE WITH NEW FRIENDS

Festivity
Location: All over town

Get to know new people over a scrumptious dinner at one of our favorite Malmö shacks!

Take the opportunity to meet seven people you've never met over a scrumptious dinner in Malmö. We’ve reserved tables at a number of our favorite restaurants.

Just register below and we’ll hook you up with great people and in September we'll tell you which restaurant you should show up at. A bit like Russian roulette, but with only great options.

What You'll Learn

  • Experience some of Malmö's gastronomic masterminds
  • To have a good time
More info
8:00 pm - 1:00 am

THE PARTY

Festivity
Location: Boulebar

The great, great, GREAT official party of The Conference 2017!

The great, great, GREAT official party of The Conference 2017!

This is your opportunity to mingle and dance with speakers and all the great people you’ve met during the day. It’s what conference pros call the most important session. After all, life’s about people.

Everyone’s welcome – The Conference participant or not. So bring your friends and join us at Boulebar Malmö for boule, Pastis, food, DJs and an awesome hangout. If you’re attending The Conference, bring your badge and you’ll get a free drink.

What You'll Learn

  • Anecdotes from all over the world
  • The art of pétanque
  • Fun
More info

Tuesday September 5

7:00 am - 7:45 am

GUERILLA RUNNING WITH MÅNS

Festivity
Location: Konsthallen

Start the second conference day off with a morning jog to get that dopamine refill and bonus Malmö insights!

Did you see that? No you didn’t. The flash, the Malmö Guerilla Runners man, the marathon pro. The Måns! Too fast to catch.

Start the second conference day off with a morning jog (not a sprint) to get that dopamine refill after a great night at The Party. Your guide, the wonderful Måns Renntun is not only the poster boy of the local running movement, he’s also a master of Malmö curiosities so prepare for some simultaneous sightseeing!

What You'll Learn

  • Sweat
  • Sweat
  • Exercise is good for you
More info
7:00 am - 7:45 am

WAKE UP YOGA

Festivity
Location: Magistratsparken

Start the second conference day off with a morning yoga to get into zen-mode after a great night at The Party!

Start the second conference day off with a morning yoga to get you into that zen-mode after a great night at The Party!

There's never something as too much dancing. Well, sometimes maybe... Luckily this morning yoga with Teres Arvidsson from Infinite Yoga Malmö will relax your muscles and joints to get you ready and focused for the second conference day!

The focus of Infinite Yoga Malmö is on the big picture in yoga. The classes weave yoga with philosophy and psychology, and offer practitioners the chance to gain new insights and wisdom.

What You'll Learn

  • Relax
  • Sweat
  • Exercise is good for you
More info
9:00 pm - 1:00 am

The Bar

Festivity
Location: Far i hatten

Awesome hang-out in our favorite Malmö park. Tuesday, Wednesday and Thursday night!

The week of The Conference is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easy-going context.

So! If you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Have fun!
More info

Wednesday September 6

7:45 am - 9:00 am

ISU Breakfast seminar: Next step towards more

Seminar
Location: Kommendanthuset

A breakfast seminars regarding matters relating to sustainable urban development.

ISU, the Institute for Sustainable Urban Development, is a platform for collaboration between the University and the City of Malmö. ISU frequently arranges breakfast seminars and joint events regarding matters relating to sustainable urban development.

The Swedish Commission for Equity in Health has submitted the interim report: Next step towards more equity in health that was delivered to the Minister of Health Annika Strandhäll and Minister of Finance Magdalena Andersson on June 2. At the ISU seminar the report will be presented by Anna Balkfors, member of the administrative office that has been working on the report since autumn 2015.

Anna Balkfors was previously working as main secretary for the Commission for a socially sustainable Malmö, with the purpose of submitting proposals to how the city of Malmö should operate towards reducing health inequalities in society. The commission’s work was cross sectoral and drew on experiences from both research and practices. In March 2013 the commission submitted the Malmö towards a sustainable future.

In addition to the seminar, we have invited a critical friend. A critical friend is a professional working within the same field as the keynote speaker with the mission to reflect upon the seminar and provide some further input from another point of view. The critical friend will be Margareta Rämgård, midwife, MSsc PhD in Human Geography/Health geography and senior lecturer in caring science at Malmö University.

The Seminar will start with breakfast followed by 20 minutes of lecture and critical input. The seminar ends with open discussion. The ISU breakfast seminar is free of charge, but there is a no-show- fee of 350 sek if you fail to unregister your place later than 24 hours before the seminar.

What You'll Learn

  • You will get a good insight on the drivers behind health inequalities, the situation in Sweden and strategies on how to reduce health inequalities, presented by the Swedish commission for health equity
More info
8:30 am - 10:45 am

Face the facts

Seminar
Location: SVT

An SVT seminar on the challenges of media in a post truth reality

An SVT seminar on the challenges of media in a post truth reality where connectivity is queen, facts can be alternative and breaking news is breaking new grounds.

How do you develop relevant content together with your target group? We share our experiences from when the threat of terror challenged traditional news coverage – especially for the youngest audience. And show examples of how open research can become content in itself.

Media consumers today are blessed with a seemingly unlimited access to knowledge, entertainment and information. But we also inhabit a ‘post-truth’ world where filter bubbles, fake news, and alternative facts tear at the very fabric of reality, where opinions and feelings sometimes challenge objective truth. How can you maintain credibility and remain a trustworthy source – even for a younger audience? How do you stay in touch with users, interact and build meaningful communities? These questions and more will be discussed at the event and SVT (Swedish public service broadcaster), will share some of the best experiences and insights.

Karin Ekman – Head of social media, SVT News, will reflect on reliability and trust in news reporting in a time when fake news and disinformation suddenly became the buzzwords of the day. She will share with you how SVT News have built their social media strategy and the results of the commitment to connect with a younger audience.

When terror strikes, like it did in Stockholm in April, kids turn to their mobiles for information. Lowe Östberg, executive producer for Lilla Aktuellt, SVT’s much acclaimed news broadcast for kids, will talk about their new app Mixer, which targets the elusive 10 – 13-year olds and provides a news platform for them based on dialogue, actuality and fact checking.

Anna Bylund & Maria Karlsson Thörnqvist - Producer and Project Manager at SVT kids will give you an insight SVT’s ’Project Z’, a project which started out as a research tool to explore ways to connect and interact with the elusive generation Z - and ended up becoming the product itself.

Projekt Z live in the studio! We invite Project Z profiles, users and web personalities to join us in a discussion about online youth culture and media partners. Names to be announced!

Aida Pourshahidi - SVT profile (Lilla Aktuellt) and moderator, will safely guide you through the morning’s program.

8.30-9.00 am: Registration and breakfast at SVT

9.00-10.45 am: Seminar, Face the facts!

What You'll Learn

  • How to establish and maintain credibility as a media partner
  • Methods for connecting and interacting with the younger audience
  • Drive audience growth in a changing digital media landscape
More info
9:00 am - 4:00 pm

CREATIVE COLLECTIVE

Seminar
Location: Studio

Explore the cross pollination between art and technology/ fashion/science/ food/ architecture and city planning.

Creative.Collective is an international arts conference, looking at the power of cross pollination between art and technology/ fashion/science/ food/ architecture and city planning, through national and international examples.

Creative.Collective is about listening to key-note speakers and meeting thought-leaders and inspiring practitioners as well as experts in arts funding and processes of international art networks and projects.

The host, Société Mutuelle pour Artistes, is a shared production house for creatives and projects with 80.000+ members in Europe.

What You'll Learn

  • Inspiration and practical information on co-creation, cross-pollination and funding creative projects.
More info
9:00 am - 12:00 pm

DESIGNING FOR CIRCULAR - CHRIS GRANTHAM

Master Class

Explore the concept of value creation and how to apply circular principles to their own challenges.

This session is for innovators, design thinkers, entrepreneurs, and intrapreneurs, to learn about the innovation principles behind The Circular Design Guide and how it can help you design more circular products, services, and resilient organisations.

In this interactive session participants, with the help of Chris Grantham from IDEO, will explore the concept of value creation and long-term business health, and how to apply circular principles to their own challenges.

What You'll Learn

  • Ideation tools for workshops and team sessions
  • Methods for organizational buy-in
  • Approaches for building creative confidence
More info
10:00 am - 1:00 pm

USTWO HANGOVER BRUNCH

Festivity
Location: Ustwo

A joyous hangover brunch filled with great people, food, drinks and an interactive challenge.

Digital product studio ustwo once again open its doors for a joyous hangover brunch filled with great people, food, drinks and recreational activities.

Since last year, ustwo has moved into a new shiny studio in the heart of Malmö and they can’t wait to show it to you.

While offering a post-conference oasis, there will still be a little work involved to keep you on your toes. At the brunch you will join in an interactive challenge, exploring and learning new territories while cooperating with new friends guided by the ustwo Coach Team.

What You'll Learn

  • Working with strangers
  • Is an ‘återställare’ (hair-of-the-dog) the best solution?
More info
10:30 am - 5:00 pm

OUR CREATIVE FUTURE. WHERE DO WE GO FROM HERE?

Seminar

Join in building the future of innovative Nordic Creative Industries in a digital world.

At the Cool and Creative Nordic conference, hosted by Nordic Innovation, we will investigate the obstacles and opportunities that digitalisation poses for scalable consumer contents in creative industries.

Nordic collaboration in the creative industries holds much promise. Much work is already being done on creating a unitary legal framework for scalable consumer contents like games, TV productions, digital media, design and music. In the 2017 European Commission White Paper on the future of Europe, one of the scenarios put forward is called Those Who Want More Do More. It is clear that the Nordic countries want more. The main themes at this seminar will be growth, internationalisation and cross-sector innovation, and we will discuss how we can remove obstacles to a Nordic single market.

The event will be moderated by Mia Odabas.

The speakers include, among others: Claudia Olsson, a newly appointed Young Global Leader by the World Economic Forum and an innovation leader and speaker in the field of digital transformation and Bart Ahsmann Managing Director of CLICKNL, the Dutch Creative Industries knowledge and innovation network.

More info
12:00 pm - 2:00 pm

DOC LUNCH & SILVANA w Doc Lounge

Festivity
Location: Babel

Grab lunch while watching the premiere of an awesome and brand new documentary!

Welcome to Doc Lunch! Grab lunch while watching the premiere of an awesome and brand new documentary.

The event is curated by Doc Lounge, an organization specializing in distribution, creative outreach and event screenings of new Nordic and international documentaries. With a well-appreciated event concept founded in Malmö, Doc Lounge has expanded into a network with 19 local clubs across the Nordic countries, all working to present the best docs to the people through exciting premiere events including music, talks, special guests, food, drinks, and surprises.

Stay tuned for the release of the film title!

More info
1:00 pm - 4:00 pm

HYBRID DISTRIBUTION MODELS AND IMPACT STRATEGIES FOR MEDIA

Workshop
Location: STPLN

A workshop on how to build campaigns that reaches the biggest audience, generate revenue and hopefully create impact.

Have you ever wondered how to get your project seen by the right people? With the interest of moving images on the rise it’s important to highlight that behind every successful project, there’s an outstanding producer and a great distribution strategy.

BoostHbg is a regional hub based in Helsingborg, focusing on new stories in the field of moving images and transmedia. It support creators in Skåne who want to create powerful story worlds with deep authentic audience engagement and invites you to a workshop where you get a hands on experience of how to work with hybrid distribution models.

Sarah Mosses - will guide you through a workshop on how you can build campaigns to reach the biggest audience, generate revenue and hopefully create impact.

What You'll Learn

  • Future distribution forms
  • How to create powerful impact strategies
  • How to build campaigns that reach your audience
More info
1:00 pm - 4:00 pm

MACHINE LEARNING FOR CREATIVES - GENE KOGAN

Master Class
Location: The Ground

A masterclass that will present a broad overview of the field of machine learning.

This class will present a broad overview of the field of machine learning, its current research trends and objectives, prospective applications, and contemporary issues that face it as it becomes increasingly integrated into our technology infrastructure.

In particular, we will focus on applications relevant to artists, designers, and other creative professionals, including generative models that produce visual, audio, and textual content.

The masterclass will feature a survey of academic and professional resources for people interested in the field and a tutorial of how to use some of the software made at Machine Learning for Artists.

Speaking: Gene Kogan
More info
1:30 pm - 4:30 pm

USTWO MASTER CLASS - PERMISSION TO PLAY!

Master Class
Location: Ustwo

How to incorporate play into your business as part of fueling creativity and innovation.

Digital product studio ustwo invites you to a master class where you'll explore how to incorporate play into your business as part of fueling creativity and innovation.

Why is play so important to inventing and building new meaningful products and services? And how do you make time for it? At uswo, permission to play is closely linked to dealing with fear of failure. It enables our teams to break new grounds by accepting the failure as part of the process. But it also relies on a culture that allows for failure and knows how to celebrate it.

We will explore the notion of play in a collaborative culture and show some concrete examples from ustwo’s recent venture into digital play along with some spectacular failures (and learnings!) that came out of the process.

Martina Gobec (Head of Design) and Michael Rozenberg (Product Owner) both work at ustwo Nordics, where they focus on creating the best environment and conditions for the teams to explore and deliver high quality work. As builders of digital products, services and companies, ustwo strives for making a positive impact in people’s daily lives.

What You'll Learn

  • Examples of what happens when play is shortcut.
  • How you can integrate play into your business.
  • A tool to help you get started with designing your own playful experiments
More info
2:00 pm - 5:00 pm

THE MALMÖ ON BIKE

Festivity
Location: TBA

Rent a bike, borrow one or bring your own, because we’re going out on the town!

Rent a bike, borrow one or bring your own, because we’re going out on the town. Malmö, this delicious town of ours.

The tour starts at Media Evolution City and we will ride through beautiful parks, past modern architecture and to the city beach via falafel paradise, coffee gems and other Malmö musts. And yes, in Malmö we always end a cycling jaunt with some skinny dipping (kind of, it’s optional). So don’t bring your bathing suit.

If you don’t have time to go for the entire tour, join in at Ribersborgs Kallbadhus for the skinny dipping part at 4 pm.

What You'll Learn

  • Malmö
  • Malmö
  • Malmö
More info
5:00 pm - 1:00 am

CREATIVE.MIXER

Festivity
Location: Grilljanne

Creative.Mixer is the place to meet and mix with likeminded creative people.

Creative.Mixer is the place to meet and mix with likeminded creative people. AKA - a perfect way to end your wednesday!

Société Mutuelle pour Artistes has invited all The Conference attendees - especially those that attended their Creative.Collective, or BoostHbg's Hybrid distribution models and impact strategies for media, or SVT seminar - Connectivity and fake news.

We will treat you to a night you don't want to miss - with lots of pleasant surprises.

What You'll Learn

  • That Studio is the best spot to get a Malmö skyline view while mixing business with pleasure in the setting sun
More info
5:00 pm - 6:00 pm

SKINNY DIPPING

Festivity

Let's take a dip in the sea down by the idyllic cold bathing house. With or without clothes, your choice!

Yup. Skinny Dipping at the cold bathing house “Ribersborgs Kallbadhus” is a The Conference tradition. It's one of our favorite Malmö spots.

Summer, fall, winter and spring. Doesn’t really matter, the people of Malmö enjoy a good swim and sauna session all year round. Together, in their birth suits. The latter is recommended but of course optional.

What You'll Learn

  • We’re all alike
  • And not
  • New perspectives
More info
5:30 pm - 8:00 pm

FOO CAFE SEMINAR - HOW TO KILL A COMPANY

Seminar

The Entrepreneur’s guide to the startup graveyard

There are many ways to kill a company. One of the most common and most stupid ways to do it is to avoid contact with the market, that is - to avoid selling.

We get it. Maybe you don´t like it. Maybe you're not born a sales rep. And maybe you want to spend the first years as a startup, developing the perfect package before you start selling it.

Nevertheless, great business ideas are developed in relation to the market, in relation to potential customers. And customers won’t come running to you if you don’t talk to them. The fact is: You need to start selling.

So how can we get better at selling our ideas and products from day one? Lars Andersson, vice president of the software company Lundalogik and a true sales nerd with “down to earth”-attitude, will teach you the basic truths of successful sales.

What You'll Learn

  • basic truths of successful sales
More info
9:00 pm - 1:00 am

The Bar

Festivity
Location: Far i hatten

Awesome hang-out in our favorite Malmö park. Tuesday, Wednesday and Thursday night!

The week of The Conference is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easy-going context.

So! If you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Have fun!
More info

Thursday September 7

7:30 am - 9:00 am

Women In Entrepreneurship Breakfast

Festivity
Location: The Ground

An epic breakfast with The Ground, prepared by Susanna Bill. A morning filled with storytelling and networking!

An epic breakfast prepared by Susanna Bill and a morning filled with storytelling and networking! Come and meet driven and inspiring women from the entrepreneurial community in Skåne!

You will learn about the unique entrepreneurial community in Skåne, and how the region is trying to champion women in entrepreneurial initiatives.

The WIE breakfast is usually an informal family-style breakfast, with a lightning round of introductions and short talk from Chloe Nauta (Head of The Ground) and Susanna Bill (Sustenance).

What You'll Learn

  • Meet driven and inspiring women
  • How a region can champion women in entrepreneurial initiatives
More info
7:30 am - 10:30 am

COD FISHING WITH MS PELLE

Festivity
Location: The ocean

We're going on a fishing trip, sustainable of course!

Malmö by sea is fantastic. Fish is fantastic. We thought, why not kill two birds with one stone. Yes, you heard it right... The Conference is going cod fishing!

Join one of our local fishermen at an early cod fishing trip with a bunch of other enthusiastic early risers. Maybe we'll do something fun with the fish later, like eat it.

Clothes after weather. Fishing gear will be provided.

What You'll Learn

  • Sustainable fishing
  • Sea legs
More info
8:00 am - 2:00 pm

A MODERNIST FIELD TRIP

Festivity

The Conference will take you through a classic field trip (think middle school, but better) in the footsteps of one of our favorite architect, Sigurd Lewerent!

Roadtrip to the St Petri Church in Klippan, designed by no other than Sigurd Lewerent.

Breakfast, lunch and surprise pit-stops included!

What You'll Learn

  • Classic skånsk architecture
  • Road trip!
More info
9:00 am - 11:30 am

Hyper Island Workshop - Trend Mapping

Workshop

A fast paced and fun session together with Hyper Island, to explore the trends that are transforming society

We are living in a time of remarkable change. Powerful trends are reshaping businesses, driving new technologies, shifting talent needs, and changing human behaviour. Join us for a session that will bring creative and innovative minds together.

Over the last 21 years Hyper Island has navigated the digital landscape, building and improving new ways to learn and collaborate to meet the demand of future talent. In this interactive session we’ll invite you together with us, explore the trends transforming society. Are you a curious & collaborative person with a big interest in digital development and the opportunities it brings? Then we want to meet you!

What You'll Learn

  • Hyper Island tools for innovation & creativity
  • Collaborative ideation methods
  • Trendmapping
More info
12:00 pm - 1:00 pm

BLACK BOX DISKO LUNCH

Festivity
Location: Studio

Shake loose to groovy funky beats over lunch

XY & Altitude Meetings invites you to the premier of our Lunch Disko in the Black Box at STUDIO Malmö – come, shake loose, feel the music and just dance like nobody is watching.

A proper disko with funky beats and groovy tones of techno, house, soul, roots rock reggae, dancehall, hiphop and afrobeat – we have it all. Come as you are and enjoy the pleasure of stepping into our Black Box and let go of your work-day over a healthy lunch and smoothie from Salad n Smoothies. This event is for everyone who loves to dance and shake loose to groovy funky beats over lunch.

What You'll Learn

  • Dancing is fun
  • Dancing is good
  • Dancing is healthy
  • Music brings people together.
More info
12:00 pm - 1:30 pm

THE MALMÖ MODEL - BUILDING COMMUNITY WITH WONDERFUL WEIRDOS

Seminar
Location: The Ground

Have an amazing lunch in a unique location - home to some of the most innovative deeptech companies in Sweden.

Lunch and learn about 'Malmömodellen' - the altruistic vein of community-focussed efforts that runs through the city, and how to create third spaces and a sense of tribe in a divided world.

Hampus Jakobsson - a serial entrepreneur, local angel investor and one of the most well-known faces in the Malmö community, will guide you talk you through this seminar. He's also the founder of TAT (sold to Blackberry) and The Ground.

Anyone interested in community building, creating tribes, future cities and third spaces in a globalised and scary world - come come come!

What You'll Learn

  • How to create third spaces and a sense of tribe in a divided world.
More info
1:00 pm - 3:00 pm

ORIGAMI STUDIO 101

Workshop

Learn from a Facebook Product designer the basics of THE design tool for prototyping your idea fast.

Origami Studio is the design tool Facebook themselves created and now uses when they want to make a prototype of the basic flow of an app, website etc. in minutes.

In this workshop you’ll learn how to make your designs come alive through the basics of Origami Studio, the prototyping tool by Facebook Design. Whether you’re a designer, developer or just curious, be sure to walk away with a load of new stuff to try out on your next design.

Hanna Kulin & Scott Horsfall - Product designers at Facebook will guide you through this workshop and share their tips and tricks to get you started in Origami Studio.

What You'll Learn

  • The basics of Origami Studio
  • How to build apps and services based on Origami Studio
  • How to make your designs come alive
More info
1:00 pm - 5:00 pm

FUNCTIONAL CITIES - REFLECTING ON EUROPE

Seminar

How can we make our regions and cities function, even under pressure?

Engage and discuss together with on regional challenges to urban resilience. Generate ideas and thoughts on how this is relevant for Europe on collaboration, innovation and citizens’ engagements.

A local event on the Initiative of the European Committee of the Regions offering av space for citizens to present their concerns, thoughts and ideas about the future of Europe.

In this seminar + workshop the aim is to get a better understanding of urban resilience challenges and input from our region on these challenges. The results are to be communicated to Committee of regions and presented in Brussels 12th of October.

Host of Functional Cities is Resillient Regions and speakers include Magnus Qvant, Secretary General, Resilient Regions Association, Ulrika Landergren, CoR-member, Municipal Commissioner Kungsbacka kommun, Sweden, Dolores Öhman, Member of the regional executive board of Skåne, Sweden, andAndreas Schönström, Deputy Mayor, City of Malmö.

What You'll Learn

  • Coping with challenges to urban resilience
  • Help build future Europe
More info
2:00 pm - 4:00 pm

Human spaces

Workshop
Location: inUse

A workshop by inUse on Human-Centered Participatory Design of Service and Space Experiences

The future of city design needs to accommodate the rapid merge of the physical and the digital. In order to create meaningful human spaces and services for all, we need methods and tools for increasing participation and co-creation.

In this interactive session, Service Design agency inUse provides a framework for the design of inclusive and participatory services based on human behavior and experience in space and over time. We share our insights and experiences, and together we explore how you can apply this approach in your context.

The speakers and facilitators of this workshop will be Pontus Wärnestål - Director of Service Design, Ellen Stenholm - Head Architect and Emma Estborn - Business Manager.

What You'll Learn

  • A framework for designing human culture based on behavior, experience, space, and time
  • Approaches for prototyping valuable service experiences
  • Approaches for participation and co-creation
More info
5:30 pm - 6:30 pm

WHEN POLITICAL ACTIVISM AND JOURNALISM MEET IN A WARZONE

Seminar

A seminar on Youtube-reporting during the Syrian uprising, and how participatory journalism affects mainstream news.

Joshka Wessels, visual anthropologist, documentary filmmaker and VR-experience designer and director, holds a guest lecture and Q&A in collaboration with The Publishers Club in Southern Sweden.

Joshka will speak about digital audiovisual activism based on her own research on Youtube-reporting during the Syrian uprising, and how participatory/citizen journalism affects mainstream news reporting. She’s based at the Centre for Middle Eastern Studies (CMES) at Lund University.

What You'll Learn

  • Journalism as activism
  • Warzone reporting
  • Virtual reality
More info
6:00 pm - 7:00 pm

GUERILLA RUNNING WITH MÅNS

Festivity
Location: Konsthallen

Cool down with an evening jog to get that dopamine refill and bonus Malmö insights!

Did you see that? No you didn’t. The flash, the Malmö Guerilla Runners man, the marathon pro. The Måns! Too fast to catch.

Cool down with an evening jog (not a sprint) to get that dopamine refill after a week packed with workshops and seminars. Your guide, the wonderful Måns Renntun is not only the poster boy of the local running movement, he’s also a master of Malmö curiosities so prepare for some simultaneous sightseeing!

This time you'll finish off your exercise with a lovely skinny dip (optional) in the ocean.

What You'll Learn

  • Sweat
  • Sweat
  • Exercise is good for you
More info
7:00 pm - 8:00 pm

SKINNY DIPPING

Festivity

Let's take a dip in the sea down by the idyllic cold bathing house. With or without clothes, your choice!

Yup. Skinny Dipping at the cold bathing house “Ribersborgs Kallbadhus” is a The Conference tradition. It's one of our favorite Malmö spots.

Summer, fall, winter and spring. Doesn’t really matter, the people of Malmö enjoy a good swim and sauna session all year round. Together, in their birth suits. The latter is recommended but of course optional.

What You'll Learn

  • We’re all alike
  • And not
  • New perspectives
More info
9:00 pm - 1:00 am

The Bar

Festivity
Location: Far i hatten

Awesome hang-out in our favorite Malmö park. Tuesday, Wednesday and Thursday night!

The week of The Conference is packed with great events like masterclasses, seminars, workshops, parties and of course, The Conference. Sometimes you just want to relax and meet with people in a more easy-going context.

So! If you’re just up for some company or in the mood for a The Beer, swing by The Bar at Far i hatten on Monday, Wednesday and/or Thursday night. Great place with a huge outdoor seating in beautiful Folkets Park (Translation: The People’s Park, naaaw).

Everyone’s invited, just swing by.

What You'll Learn

  • Relax
  • Reflect
  • Have fun!
More info

Friday September 8

8:00 am - 9:30 am

WORLD'S BEST MORNING

Seminar
Location: Media Evolution City

Be part of the best possible start of the day!

Be part of the best possible start of the day!

Twice a month we at Media Evolution invite our community to the World's Best Morning.

One of our members offer a really good breakfast and share their knowledge and inspiration. Add the opportunity to meet new people and discuss impressions, and you'll be set.

What You'll Learn

  • Knowledge from some of our amazing members
More info
10:00 am - 11:30 am

THE ENTREPRENEURIAL WAY, SWEDISH STYLE: FIKA, PROTOTYPE AND MVP

Seminar
Location: MINC

Inside startup tips to turn your idea into a business, plus the traditional fika-time.

On this session you get the best of Sweden: the inside startup tips to turn your idea into a business, plus the traditional fika-time.

Join us at Minc, the Startup House in Malmö to get hands on guidance from the best entrepreneurs in our region, who just happen to be experts on prototyping and MVP. There will be coffee.

There's a chance you too get converted into an entrepreneur after this ;]

What You'll Learn

  • How to turn your idea into a product/business
  • The tricks for creating a prototype
  • How to quickly test your idea by having a MVP
More info
10:00 am - 11:00 am

how to make things happen in another language

Seminar

Inspiring speakers talks about how to make it happen, on their own mother tongue. Hosted by Mitt Liv.

Inspiring speakers talks about how to make it happen, on their own mother tongue.

Experience what’s it like not being able to understand what another person says. You’ll probably either challenge yourself and try to understand or just stop listening. Whatever you’re feeling you’ll understand what it means, and how important it is to build a more including society where the availability of information should be equal to all.

To understand what they’re saying you’ll receive scripts on English. The seminar is hosted by Mitt Liv

What You'll Learn

  • The value of equal information
More info
5:00 pm - 9:00 pm

SALONG @ MEC

Festivity

You have the best chance for Friday feeling at Media Evolution City once a month.

You have the best chance for Friday feeling at Media Evolution City once a month, and this time it just happens to be at the right time.

There will be interesting talks, refreshing drinks, music and food. What more is there to say? A lot probably... but more info about that soon!

Stay tuned for host, theme and speakers!

What You'll Learn

  • Relax
  • Reflect
  • Have fun!
More info
8:00 pm - 10:00 pm

(Un)planned culture

Seminar
Location: Inkonst

A seminar with Dimitri Hegemann, founder of Tresor, on the importance of alternative culture for urban life.

Cities develop and change over time and each new generation make their mark in the physical space, architectural appearance and the cultural life.

These transformations create new possibilities for experimental culture and innovativeness, something that cities strive to embrace in order to attract “’the right” kind of people, businesses and attention. Culture is becoming a vital part of strategic planning and development as well as a tool to achieve more just and diverse cities. But within this “cultural planning”, is there room for alternative and counter cultures to evolve and experiment? What part does alternative culture play in comparison with public art and culture institutions?

Dimitri Hegemann is a German nightclub owner, cultural activist and community organizer foremost known for founding the famous Berlin techno club, Tresor. Based on his own Berlin experiences, Dimitri will talk on the importance of alternative culture for urban life, change and development.

After the presentation Mathias Holmberg from White Arkitekter, will moderate a panel discussion hosted by Inkonst, The Conference & White Arkitekter.

The seminar is followed by The Conference official closing party. The party features Danish DJ collective Apeiron Crew & the Finnish live electro act Mono Junk.

What You'll Learn

  • How can different generations and ideas find place to experiment and evolve in cities of today and tomorrow?
  • What part does alternative culture play in relationship to public art and culture institutions? How can art and culture function as catalyst and inspiration for urban life and development?
More info
10:00 pm - 3:00 am

THE CLOSING PARTY

Festivity
Location: Inkonst

Drinks, humans, music simply world class!

It’s been the best week EVER!

Let’s close the deal together with new and old friends. Drinks, humans, music simply world class! Everybody is invited, and you wouldn’t want to miss it.

Inkonst is one of our favorite local clubs. It's a welcoming space for the skewed and different, a place where it’s possible to step outside of yourself and experience something you never even thought possible. The music program presents live music that dares to play on the leftfield, that moves forward and experiments. Their artists spans over genres like electronic, techno, rock, kraut, doom, world music, jazz and pop.

This night the party features Danish DJ collective Apeiron Crew & the Finnish live electro act Mono Junk.

Everyone's invited, so just swing by.

What You'll Learn

  • All we know for certain, it has got to end
More info